Piaggio UK is delighted to announce that UK dealership, BMG Scooters, won the‘ Best Vespa European Dealer Award’ at the 2007 Piaggio Group International Dealer Convention held in Berlin on 22nd February 2007.  Beating 1,700 dealerships across Europe, BMG Scooters is the first UK dealer to pick up this prestigious award.


BMG Scooters, which has three Piaggio concessions in the London boroughs of Chelsea, Richmond and Kingston, was awarded the prize on merit of its representation of the Vespa brand at its showrooms, and the pro-active communication they conduct with both existing customers and potential new targets. BMG Scooters, which also stocks Piaggio and Gilera models, use their showroom displays to clearly reflect the different positioning of each brand within the Piaggio portfolio. The showrooms’ stylish and well-defined layout means customers can easily explore the scooter ranges, in an environment that accentuates the brand experience.


Tony Campbell, General Manager for Piaggio UK, says “It was a unanimous decision within Piaggio UK to nominate BMG Scooters for this category and it is a great triumph that a British dealer has won this award.  Bruce Milani and the team at BMG Scooters display a pro-active attitude and have implemented strategic and successful marketing activities throughout the year. This helps them to stay one step ahead of the market and as a result, they have achieved exceptional sales results. I salute their absolute commitment to the Piaggio


Bruce Milani, founder and owner of BMG Scooters, comments “It is an honour to be awarded this prize as at BMG, we pride ourselves on looking after our customers and delivering results. This award supports our hard work and passion for what we do and it is a huge accolade to be the first dealership in this country to win the award”



Fulham BMG Scooters
96 New Kings road, London SW6 4LU
Tel: 020 7736 0770 / E:


Richmond BMG Scooters
416 Upper Richmond Road West , London SW14 7JX
Tel: 020 8878 8121 / E:

BMG Motobikes
362 Upper Richmond Road, West London, SW14 7JT
TEL: 020 8878 8500 / E: